PwC Consulting LLC and Parrot Analytics Partner to Drive Data-Led Growth in Media & Entertainment

PwC Consulting LLC and Parrot Analytics today unveiled a landmark alliance designed to revolutionize how media and entertainment organizations harness data to drive growth and profitability. By combining PwC Consulting LLC’s strategic consulting services with Parrot Analytics’ entertainment analytics, streaming economics, and content valuation platform, the partnership accelerates the data-driven expansion of content, IP valuation, audience monetization, and value creation for global media and entertainment clients. Parrot Analytics has designated Japan as the primary launch market in Asia, positioning its innovative media sector at the forefront of new monetization models.

The partnership announced today offers media and entertainment clients unparalleled visibility into content performance, market dynamics, and investment strategies. With PwC Consulting LLC’s industry-leading consulting at the helm, each client engagement is tailored to deliver in-depth insights and actionable recommendations for sustainable growth and profitability. Leveraging Parrot Analytics’ global entertainment analytics platform, PwC Consulting LLC integrates audience insights into bespoke advisory engagements including market entry, portfolio optimization, and large-scale transformation programs.

Yusuke Harada, Partner, PwC Consulting LLC, commented: 'The collaboration with Parrot Analytics marks the beginning of a new era in decision-making for the global expansion of content. By combining PwC Consulting LLC's deep market insights with Parrot Analytics' innovative analytics platform, we aim to identify new trends in content IP demand, mitigate risks, and achieve success in the rapidly evolving entertainment and media ecosystem alongside our clients'.

LC